Founded in 2016 and headquartered in Houston, Texas, WhiteWater has grown from a single location operator into a multi-regional express carwash platform which goes to market under a unified brand. WhiteWater has expanded its geographic presence by entering new markets via acquisition, then building greenfield locations. The company currently operates locations across Texas, Oklahoma, Ohio, Kentucky and Michigan. In early 2022, WhiteWater Express Car Wash announced that it had partnered with Freeman Spogli & Co. WhiteWater’s founders, Steve Mathis, Clayton Clark and Shane Wilson, and SkyKnight Capital, L.P. will remain significant investors alongside Freeman Spogli.